Privacy Statement



Updated: 19th August 2021

My Outreach respects your privacy and your rights to control your Personal Data. This statement is intended to let you know what personal data My Outreach processes, how we use this personal data and the rights you have to control and protect your own personal data. Please take the time to get to review our statement, and if you have any questions please contact us by emailing


1. Background

The General Data Protection Regulation (“GDPR”) was the biggest shake up of Data Protection and Privacy laws in the EU in decades and has forced companies to change the way they use Personal Data; and it ensures you have greater control over how your data is used by companies in today’s technological world. Please take the time to read this statement to understand how we process the personal data we may hold about you. We may need to update this from time to time so do check back regularly to stay up to date.

2. About My Outreach

Who we are: My Outreach Ltd, Kemp House, 160 City Road, London, EC1V 2NX, UK (reg. number: 12193097).

For any privacy or data protection queries please email our team at  You can also call us on +44 (0)20 3 868 4870, email us for general enquiries at at My Outreach at the address above.

What we do: My Outreach provides business to business (B2B) lead generation & content syndication services to companies looking to promote their offerings to other businesses. We do this by utilizing email promotion, multi-channel content syndication and telemarketing services.

Why we do it: It’s our mission to enable businesses to promote more effectively to the right people in other businesses.


3. Lawful Basis for processing Personal Data

The General Data Protection Regulation (GDPR) defines six lawful bases for the processing of Personal Data. Of these six we have concluded that our most appropriate lawful basis for processing personal data is legitimate interest. This is because:

  • The lead generation services we offer are designed to enable our customers to promote their offerings more effectively to the right people at other businesses, we only perform business to business lead generation.

  • The processing we do is very unlikely to affect the fundamental rights and freedoms of the individuals whose data we process when we perform our lead generation services.  We have concluded this because:

    o We only process information that is:
         • specific to business (B2B) data (never personal (B2C) data);
         • in the public domain;

    o We help our customers promote their offerings more effectively to those individuals in businesses who would reasonably have a legitimate interest in receiving such communication

    o It’s in the interest of individuals whose personal data we process for us to maintain healthy and accurate information so that businesses can better reach the most relevant business contacts


  • As our customer we will rely on our contractual relationship to process your personal data to provide goods and/or services to you.

  • Should we rely on your consent in any circumstances to process your personal data you can easily withdraw your consent at any time by contacting us at or by using any unsubscribe mechanism provided (such as an unsubscribe link in an email). 


4. What data does My Outreach have?

The type of information we may process about you may include:

  • Personal Data, such as your name, your business telephone number and email address, that may be processed from the public domain (for example on a website or public register); obtained via a reputable business data provider – we use Leadiro, ZoomInfo, Dun & Bradstreet, Bombora, HG Insights and Aberdeen Group (for information on how they process their personal business data please see their respective privacy statements); or information that you give to us when you become a customer;

  • Details you provide to us by filling in forms, using chat tools on our sites or via telephone or email;

  • If you contact us, we may keep a record of that correspondence;

  • Details of transactions you carry out through our site and of the fulfilment of your orders; and

  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing or other purposes.

  • In order to support system administration and reporting we may collect your computer information (such as IP address to identify your location when signing up to My Outreach). We will never pass on this information to third parties unless required to by law.


5. Cookies

We use cookies and other similar technologies to collect and store information about you when you visit or use our services. This may include information that is used to identify your browser and/or your device. This information helps us to provide better more streamlined experiences for you when you use our services.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile device. For example, cookies can be used to collect information about your use of the services during your current session and over time (including the webpages you view and the files you download), your operating system and browser type, your internet service provider, your domain name and IP address, the website that you visited before our website, and the link that you use to leave our website.  

If you are concerned about having cookies on your computer, you can choose to set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it.  You can also delete cookies from your computer.  However, if you choose to block or delete cookies, certain features of the My Outreach services or web site may not operate correctly. To learn more about how we use Cookies please view our Cookie Policy.


6. What does My Outreach do with the data?

Use of the data for providing services: My Outreach may use your personal data when providing lead generation services to its customers and make this available to customers and, where applicable, trusted third parties such as customers’ partners or clients. When a customer contracts us to do this My Outreach is a data processor and our customer is the data controller with respect to the Data Protection Laws. When we provide services we shall:

  • match information provided by our customer against the data we may process to determine the best individuals to target for our customer; we do this by understanding the job title/role, company and location of individuals that best fit this criteria;

  • perform our services in accordance with applicable data protection laws

  • use email and telemarketing communication to offer our customers’ (or their partners’/clients) products and/or services to the individuals who may reasonably have a legitimate interest in receiving such B2B direct marketing communication;

  • communicate with you using our network of content libraries including but not limited to:;;;;;;; or via email domains that fall under our content library brand. A list of all the domains we use for content promotion can be found here;

  • Upon your request remove you from all communications from these domains and My Outreach when you email and request to be “unsubscribed from all”.

  • ensure you can easily opt out of receiving any future communication from us and that you know your privacy rights and can instruct us when exercising your rights;

  • confirm which 3rd parties as appropriate we pass your personal data on to and why. The only personal data we shall ever provide to our customers are your name, job title, business email address, business telephone number and if applicable your public LinkedIn profile link.

  • ensure reasonable steps are taken to process and store data securely and in accordance with applicable laws

Retention: It is mission-critical for our business to be able to have access to and use accurate data that enables us to deliver a high quality service. Therefore, we will retain your personal information for as long as it remains accurate and up to date (as best we can determine) and we will remove your data if we confirm that it is no longer accurate, or you have requested to restrict us from processing your data. You may request for us to delete or erase your data and we will comply with such requests unless the law restricts us from doing so, in which case we shall restrict the processing of your data and explain this to you at the time.

Additional Uses: we use your information for several other purposes outside of providing lead generation services such as:

  • Providing our customers with the confidence that we have access to accurate data that enables us to better promote their goods and services using direct marketing to the right people (decision makers, influencers, champions etc.) in other businesses;

  • Ensuring we can keep an accurate suppression list in accordance with the appropriate data protection laws;

  • Where applicable helping us keep you up to date our services, changes in policies and other important notifications;

  • Enabling you to interact with features or tools on our website such as our live chat function;

  • Providing you with the services we have and offering new services;

  • Improving your user experience;

  • Gathering analytics on usage and other statistics to improve features and functionality.

If we need to contact you we will generally do this from our or but we may also contact you by post or telephone unless you request otherwise.


7. Your Rights

As an EU or UK resident (data subject) you have the right to:

  • Access: You may request to see and obtain copies of the personal data we hold on you and if we process this data;

  • Rectification: You may request that we correct any inaccuracies in the personal data that we hold on you;

  • Be Forgotten: In certain circumstances you may (unless the law states otherwise) exercise your right to be forgotten (have your personal data erased);

  • Restriction: You may ask for the processing of your personal data to be restricted because there is some disagreement about its accuracy or legitimate usage – i.e. requesting that we do not process your personal data for direct marketing purposes by keeping a single record of your data on a suppression list;

  • Object: to state that you object to our processing of your personal data if we are relying on legitimate interest as the lawful ground for processing; and

  • Portability: Where applicable you may request your personal data be transferred to another organisation.

You may also lodge a formal complaint with your appropriate governing body. In the UK this is the ICO (

As of January 1st, 2020, the California Consumer Privacy Act, enacted in 2018, has come into force. The act creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses. You can find the details of the Act from the Californian Attorney General's website here. Any Californian resident or consumer who wishes to exercise their right to opt out of having their data sold can do so here.

Assembly Bill 1335 has been incorporated into the CCPA at Civil Code §1798.145(m)(1). Essentially, where a consumer/resident is interacting (verbally or in writing) with a business (directly in their employed capacity or on behalf of another business) solely to conduct or discuss a transaction, the business is not required to comply with certain CCPA obligations (specifically sections 1798.100, 1798.105, 1798.110, 1798.115, 1798.130, and 1798.135 shall not apply). This means the consumer/resident does not have the CCPA-conferred rights to a Notice at Collection, or the right to access or delete their personal information. This exception has an expiry date: January 1st, 2021. Which means, unless the law is updated, residents/consumers will have full CCPA rights whether their information was processed in a business context or not.


8. Changes to this Privacy Statement

If we make changes to this Privacy Statement, we will post these changes on our web site(s) in order to keep you informed and where appropriate, we shall notify you via email.